Use cases in retail stores
■ Background
A major nationwide drugstore chain was seeking an effective marketing solution to deliver real-time, location-specific information to in-store customers through smartphones. The goal was to enhance customer engagement and boost in-store conversions.
■ Initiative Overview
- Bluetooth beacons installed at all store locations nationwide
- The chain’s official mobile app was equipped with a dedicated beacon-detection SDK
- When a customer visits a store, their device detects the beacon and push notifications are sent in real time
- Notification content includes store-specific coupons, campaigns, and product updates, tailored to the user’s visit timing
■ Features & Impact
- Users receive content at the right location and right time, resulting in higher engagement
- The contextual relevance of the notifications leads to significantly higher open and conversion rates
- Many users redeem coupons and make purchases immediately upon receiving notifications
■ Results
| Metric | Outcome |
|---|---|
| Push Notification Open Rate | Increased by 1.8 to 2.2× compared to standard push campaigns |
| Coupon Redemption Rate | Approximately 3× higher than non-beacon-based delivery |
| In-Store Purchase Rate | Over 40% of users who received notifications made a purchase |
■ Future Outlook
Strengthened O2O (Online-to-Offline) strategies through combined use of LINE Official Accounts and in-store digital signage
Further personalization based on user attributes and purchase history
Integration with geofencing to engage customers even before store entry