AdvertisementMind Inc. (“AdvertisementMind”) is pleased to announce that it has acquired the “pinable” business from Kufuu Company, Inc. (Headquarters: 23rd Floor, Mita International Building, 1-4-28 Mita, Minato-ku, Tokyo; CEO: Takateru Akita; hereinafter referred to as “Kufuu Company”) and will begin expanding its advertising and promotional business.
About the “pinable” Advertising and Promotion Business
Unlike conventional location-based platforms that use GPS or Wi-Fi to provide general area information, the “pinable” business is a POI (Point of Interest) location marketing platform that offers advertising and marketing analysis solutions utilizing micro-location data through the use of beacons.
POI refers to specific locations, destinations, or places of interest, such as tourist attractions, convenience stores, drugstores, shopping malls, train stations, and public facilities.
Through tens of thousands of beacons deployed across Japan, “pinable” enables the delivery of push notifications to visitors at these POI locations.
Companies using “pinable” can build a location DMP (Data Management Platform) based on users’ behavior and experiences, allowing for marketing analysis that includes not only location data but also user attributes, behavioral patterns, and environmental factors.
This enables the provision of highly engaging marketing solutions tailored to each customer.
《pinable Ad》
“pinable Ad” is a location-based targeted advertising service designed to deliver ads to the right people at the right time and place.
By utilizing beacons, companies can distribute advertisements to users through the apps they use, optimizing for location, timing, audience, and content. As a result, users receive only personalized and relevant ads—eliminating noise and enhancing effectiveness.
For example, a cosmetics coupon can be delivered in the evening to women in their 20s near a train station gate, driving foot traffic and purchases at nearby stores.
This service can be used not only to promote ads for a company’s own stores, but also to provide ad inventory to third parties, turning the company’s physical locations into valuable media assets.
《pinable Marketing》
“pinable Marketing” is a service that enables the delivery of coupons and product information to a store or facility’s proprietary app by installing beacons at physical locations such as retail stores and commercial facilities.
When a user visits a store, the app can push attractive content such as coupons, points, or product details in real time. This enhances awareness and drives purchases, ultimately increasing the average spend per customer.
Because the content is relevant to the store the user is physically visiting, it avoids being perceived as noise and results in highly effective, high-conversion messaging.
Additionally, by linking with user membership data, it’s possible to measure advertising effectiveness—for example, whether users who saw the in-app content or digital signage actually made a purchase.
“AdvertisementMind aims to become a location-based media platform that helps people discover unique, one-of-a-kind experiences tied to specific places around the world.”